If you’ve successfully moved pass the hurdle of beginning your business, the next thing to do is plan ahead for its growth. Regardless of the kind of business your brand is, a systematic outline and planning is necessary for growth. This systematic outlining is what is known as a Marketing Strategy.
We can say then, that Marketing Strategy is the step by step outlining of activities that when carried out would propel the growth of the brand and help meet its marketing goal.
This article’s focus would be on four very important strategies proven to scale the growth of SMEs. They are;
- Social media
- Search Engine Optimization
- Email marketing
- Influencer marketing
1. Social Media:
With the in flux of people using social media, brands reach their client base faster, and foster a relationship to the benefit of both client and brand. Social media makes connecting easier and is a great strategy for growth. If your SME is tailored to everyday people, this is a good strategy to employ.
However, the problem some brands face is launching out in every social media they can access, as opposed to using the particular medium that resonates with their brand and is used by their ideal customers. Another tactic for the efficient use of social media as marketing strategy is in creating content that fits your brand and being consistent at it.
Other social media tactics include;
*Drawing and following a social media calendar. This would help with staying consistent and not having to worry about content ideas.
*Creating conversational style content that speaks to the clients. This would build loyalty.
*Outlining SMART goals for social media growth.
2. Search Engine Optimization (SEO): Technology has made it possible for the small business to get more reach through search engines. Leveraging on some simple SEO tools for small businesses, brands can increase their reach and get traffic on their website.
3. Email Marketing:
This strategy is great for selling professionally. It gives some importance to your brand and if done right can foster the closing of deals with ease. a tactic for implementing this strategy is getting clients to subscribe to your establishment’s newsletter, or getting mail addresses when clients order a product. With email marketing you can keep your clients up to speed with the latest happenings in your establishment.
4. Influencer Marketing:
Working with influencers with your prospective clientele as their audience can help your brand reach its marketing goal. For this to be successful, ensure that the influencer’s ethics, behavior and content aligns with that of your brand. Also ensure that their price range doesn’t go against what your marketing budget can cater to, and their audience your idea clientele -the goal is to reach your marketing goal not incur debt.
The growth of your brand depends largely on the strategies implemented to that to aid it. These strategies and their tactics to implement them is sure to help your SME.
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