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Like every newbie in an industry, I struggled a little with getting to understand the concepts Marketing and Advertising. My only knowledge being the few classes I had in secondary school Commerce. ”Marketing is buying and selling of goods and services”, my secondary school teacher had taught. Here’s what I’ve learned so far about […]
Adverts that would convert to sales are those that communicate the brand’s message and yet speak to the hearts of its prospective clientele. Irrespective of the business scale, adverts are a priority to the organisation. Its planning, creation and implementation should not be done with levity. Video adverts are popular today and will continue to […]
A n advertising agency also known as an Ad agency is an organisation solely given to providing advertisement services. They create, plan and handle campaigns for promotion, marketing and advertising for their clients. Ad agencies comprise seasoned professionals in the advertising industry. Some of these professionals are market analysts, graphic designers, creative writers, and researchers. […]
A marketing budget gives businesses the structure and resources needed to plan, execute, and measure marketing initiatives effectively. Does your business have one set up?
Your customer’s perception of your brand depends on your brand’s identity. Every interaction with your brand should leave a mark. Have you thought about your brand’s identity?